The Tipping Point shows “how little things can make a big difference.” Malcom Gladwell took marketing material that would be harder to explain and compared them to situations that made them totally understandable to everyone. The book starts off explaining what a “tipping point” is by telling the history of the up and coming popular shoe, Hush Puppies. The rise of this brand happened between 1994 and 1995, before this the brand was dead. A shoe that was dead all came back to be popular because one person, Isaac Mizrahi, started wearing them. From here, designers John Bartlett and Anna Sui wanted Hush Puppies in their runway shows in New York. On the other side of the U.S., Joel Fitzgerald put up the symbol known for Hush Puppies all over his Hollywood store roof. From this point, Hush Puppies couldn’t stay on the shelves. All it took was one person to be able to start such a trend, a popular, accepting group of people, for a certain product and brand to reach a “tipping point.”
The Three Rules of Epidemics: Gladwell identifies these epidemics as the Law of the Few, the Stickiness Factor, and the Power of Context. These three epidemics, show direction on how to reach the Tipping Point. The Tipping point is an idea, an idea that best shows how to understand the up and coming trends, whether it be fashion, books, ideas or products.
The first epidemic is the Law of the Few, which are connectors, mavens, and salesman. Individuals who help relationships happen by acting as a conduit between them, that otherwise would have never happened are known as connectors. Although connectors are very useful for the amount of people they know, they are also important to the type of people that they know.
The second epidemic is the Stickiness Factor. This is a quality that shows what will stick in the public’s minds, and what will influence their behavior and attitudes. Gladwell explains this epidemic with children’s TV shows. Sesame Street, a household children’s television show, was built around the notion that if you can hold the attention of children, than you can teach them. With a lot of research, Sesame Street was able to be a very successful show based on their insights of grabbing a child’s attention. Blue’s Clues had the same approach years later with being able to improve a child’s logic and reasoning abilities.
The third epidemic is the Power of Context. Gladwell explains that if the environment and moment isn’t just right for a trend, or that the introduction isn’t right that “The Tipping Point” won’t be reached. To explain the illustration of this more, Gladwell compared this to rapid decline with violence crime rates in New York City in the 1990’s. Like anything, for something to be popular, a large number of people need to accept and embrace it. He also goes on to say that being able to achieve this tipping point can be conducted from certain sizes and types.
Gladwell’s views are more solutions to helping an immediate symptoms, not the actual problem itself. These solutions are a cumulative, low-key approach that can eventually build a tipping point of a largely populated, influenced population.
Just Kicking It,
Kristina
The Three Rules of Epidemics: Gladwell identifies these epidemics as the Law of the Few, the Stickiness Factor, and the Power of Context. These three epidemics, show direction on how to reach the Tipping Point. The Tipping point is an idea, an idea that best shows how to understand the up and coming trends, whether it be fashion, books, ideas or products.
The first epidemic is the Law of the Few, which are connectors, mavens, and salesman. Individuals who help relationships happen by acting as a conduit between them, that otherwise would have never happened are known as connectors. Although connectors are very useful for the amount of people they know, they are also important to the type of people that they know.
The second epidemic is the Stickiness Factor. This is a quality that shows what will stick in the public’s minds, and what will influence their behavior and attitudes. Gladwell explains this epidemic with children’s TV shows. Sesame Street, a household children’s television show, was built around the notion that if you can hold the attention of children, than you can teach them. With a lot of research, Sesame Street was able to be a very successful show based on their insights of grabbing a child’s attention. Blue’s Clues had the same approach years later with being able to improve a child’s logic and reasoning abilities.
The third epidemic is the Power of Context. Gladwell explains that if the environment and moment isn’t just right for a trend, or that the introduction isn’t right that “The Tipping Point” won’t be reached. To explain the illustration of this more, Gladwell compared this to rapid decline with violence crime rates in New York City in the 1990’s. Like anything, for something to be popular, a large number of people need to accept and embrace it. He also goes on to say that being able to achieve this tipping point can be conducted from certain sizes and types.
Gladwell’s views are more solutions to helping an immediate symptoms, not the actual problem itself. These solutions are a cumulative, low-key approach that can eventually build a tipping point of a largely populated, influenced population.
Just Kicking It,
Kristina