“Marketing is not a task. Marketing is not a department. Marketing is not a job. Marketing happens every time you engage (or not) with your past, present, and potential customers.” Two pages into the Introduction of UnMarketing by Scott Stratten and I was already intrigued. This book covered Stratten’s view on Marketing and his opinions on the stereotype of marketing, and what should be the new approach to marketing. He talked about his failures, his successes, and empathized how to successfully be seen on social media.
Social media in this generation continues to show success when it comes to sales. However some companies are still not willing to get involved with social media. They claim it’s time management issues, or issues about not getting a return on investment. Whatever their excuses may be, Stratten has proved this theory yet companies still won’t listen. The key for success in social media, according to Stratten, is to build up your social currency. “You have to invest in something before withdrawing. Investing your social currency means giving your time, your knowledge, and your efforts to that channel before trying to withdraw monetary efforts.” It takes multiple tries and failures for something successful to happen. As the famous quote states, by Thomas Edison "The reason a lot of people do not recognize opportunity is because it usually goes around wearing overalls looking like hard work". Stratten wasn't always into social media. In fact, he was about to be done with Twitter once and for all, but decided to do a Twitter challenge of 30 days where he would eat, sleep, and tweet. His dedication to tweeting up to 200 times daily for those 30 days showed to be successful. Not only was he gaining thousands of followers, but he was also making relationships. These relationships that he formed allowed him, for when the time came to actually start selling his book, to have interest in the book because of the knowledge he was tweeting, that his followers wanted to know more. One of my favorite chapters of this book was about publicized customer service. It goes on to talk about how with getting on Twitter and social media and constantly being a presence with responding to tweets about your company, both positive and negative ones it shows how your company is always around listening and how they care. Stratten doing his 30 day challenge proved his theory of this.
Looking at Stratten's challenge from a sports angle, it's just like having to find a new formation when it comes to playing different teams, or the dedication when it comes to practicing to get better at something. The more time and effort you put into learning a new way to shoot the ball, or learning a new formation the better you become. There are more failures then successes at first, but once you finally are able to get that move down, or able to curve the ball, that feeling of accomplishment is unlike anything else.
I found this book to be amazing with all the insight of today’s marketing. Businesses, if they have not already, should really put into effect a lot of the tips from Scott Stratten.
If interested in knowing more about Scott Stratten, check him out on his website! http://www.unmarketing.com/
Just kicking it,
Kristina
Social media in this generation continues to show success when it comes to sales. However some companies are still not willing to get involved with social media. They claim it’s time management issues, or issues about not getting a return on investment. Whatever their excuses may be, Stratten has proved this theory yet companies still won’t listen. The key for success in social media, according to Stratten, is to build up your social currency. “You have to invest in something before withdrawing. Investing your social currency means giving your time, your knowledge, and your efforts to that channel before trying to withdraw monetary efforts.” It takes multiple tries and failures for something successful to happen. As the famous quote states, by Thomas Edison "The reason a lot of people do not recognize opportunity is because it usually goes around wearing overalls looking like hard work". Stratten wasn't always into social media. In fact, he was about to be done with Twitter once and for all, but decided to do a Twitter challenge of 30 days where he would eat, sleep, and tweet. His dedication to tweeting up to 200 times daily for those 30 days showed to be successful. Not only was he gaining thousands of followers, but he was also making relationships. These relationships that he formed allowed him, for when the time came to actually start selling his book, to have interest in the book because of the knowledge he was tweeting, that his followers wanted to know more. One of my favorite chapters of this book was about publicized customer service. It goes on to talk about how with getting on Twitter and social media and constantly being a presence with responding to tweets about your company, both positive and negative ones it shows how your company is always around listening and how they care. Stratten doing his 30 day challenge proved his theory of this.
Looking at Stratten's challenge from a sports angle, it's just like having to find a new formation when it comes to playing different teams, or the dedication when it comes to practicing to get better at something. The more time and effort you put into learning a new way to shoot the ball, or learning a new formation the better you become. There are more failures then successes at first, but once you finally are able to get that move down, or able to curve the ball, that feeling of accomplishment is unlike anything else.
I found this book to be amazing with all the insight of today’s marketing. Businesses, if they have not already, should really put into effect a lot of the tips from Scott Stratten.
If interested in knowing more about Scott Stratten, check him out on his website! http://www.unmarketing.com/
Just kicking it,
Kristina