“About 41 million North American consumers are playing fantasy sports this year, up from 33 million in 2013.”
Fantasy sports are becoming more and more popular, which teams and players are thriving on. The growing love of fantasy sports gets consumers involved and engaging with teams. FanDuel, a New York based company has raised $70 million alone on the fantasy sports market. Investors such as Bullpen Capital, Pentech Ventures, and Comcast are taking a chance with consumers growing love of the market and getting in on this up and coming market. FanDuel in the first half of 2014 made $4.2 million more than they did in 2013 at the same time period.
From a marketing stand point, fantasy sports are allowing consumers to get to know more about teams and the players because the consumers are now paying closer attention to how certain teams are performing so they can make a profit with their fantasy teams. Since 2009, there has been thousands of more paying consumers in the fantasy sports market. They are acquiring 2-3 players a day.
This market only seems to be going up, all sports teams should try getting involved with fantasy teams if they aren’t already involved.
Just Kicking It,
Kristina
Fantasy sports are becoming more and more popular, which teams and players are thriving on. The growing love of fantasy sports gets consumers involved and engaging with teams. FanDuel, a New York based company has raised $70 million alone on the fantasy sports market. Investors such as Bullpen Capital, Pentech Ventures, and Comcast are taking a chance with consumers growing love of the market and getting in on this up and coming market. FanDuel in the first half of 2014 made $4.2 million more than they did in 2013 at the same time period.
From a marketing stand point, fantasy sports are allowing consumers to get to know more about teams and the players because the consumers are now paying closer attention to how certain teams are performing so they can make a profit with their fantasy teams. Since 2009, there has been thousands of more paying consumers in the fantasy sports market. They are acquiring 2-3 players a day.
This market only seems to be going up, all sports teams should try getting involved with fantasy teams if they aren’t already involved.
Just Kicking It,
Kristina